Our Pet Promise
How Our Pet Promise Inspires Everything We Do
At BISSELL, pets are not only the center of our homes and hearts, but they’re also the inspiration behind everything we do. We believe every pet is lovable and every mess they make is cleanable — yes, even the sticky, stuck-on, yucky ones. It’s why we’ve spent nearly 150 years innovating products that tackle the real-life messes our beloved companions track-in, spill or leave behind. You'll find that our passion for pets touches every part of our business, which is why we proudly support BISSELL Pet Foundation® in its mission to end pet homelessness.
The Power of Pets
Because of our dedication to cleaning up after pets and ending pet homelessness, it may not be surprising that 72% of BISSELL Associates are pet parents. We want more people to know the unconditional love of pets, along with the countless health benefits they can provide, too. According to the American Heart Association, playing with your pets has been shown to decrease levels of cortisol (a stress-related hormone) and lower blood pressure. Other studies have found that animals can reduce loneliness, increase feelings of social support, and boost your mood, too! It's why our mission is simple: we want pets and people to share happy, healthy homes because we know more people would adopt, keep, and love pets if cleaning up after them were easier.
Our Promise to Pet Parents
Every product we develop must answer one essential question: how will it help keep our homes with pets cleaner and healthier? From our powerful vacuums to innovative CrossWave® wet dry vacs to portable and upright deep cleaners, we've dedicated countless hours to testing and developing machines that tackle every pet mess — from the muddy paw prints tracked in after an adorable puppy jaunt outside to the not-so-cute vomit on the couch left behind by a beloved tabby cat. We believe in giving our homes and family (four-legged members especially) the truest and deepest clean through safe and effective products meant to stand the test — and mess — of time. It’s why more pet owners purchase BISSELL® than any other brand*.
*Source: The NPD Group/Checkout Omni Panel Analytics, Based on % Buyers, 12ME Jan. 2022
Pet Product Innovation
It's easy to love pets, but harder to love the messes they leave behind. That's why we've spent nearly 150 years creating products that make cleaning up fur, yuck and trails quick and easy. Our newest family of cleaners featuring HydroSteam® Technology take cleaning up a notch by combining powerful steam, water and formula to remove tough, sticky messes on hard and soft surfaces. We've also designed products specifically for tough pet mess clean up, like ProHeat 2X® Revolution® Pet Pro Plus Carpet Cleaner - to tackle stuck-on carpet stains — and SurfaceSense® Allergen Pet Lift-Off® Vacuum to trap and seal common dust and pollen allergens. Little Green® Portable Deep Cleaner, a social media sensation, effectively tackles set-in stains on carpet, couches, cars and more!
BISSELL Pet Foundation®
The biggest testament to our love of pets is our unwavering support of BISSELL Pet Foundation®, a nonprofit founded by Cathy Bissell in 2011 to help save the lives of homeless pets. It’s why we can confidently say Every Purchase Saves Pets™. BISSELL® products help keep pets in their homes, and since 2013, BISSELL has donated over 13 million dollars to the Foundation. With numerous impactful programs, including the nation's largest adoption event, spay and neuter initiatives, crisis, and disaster response, and much more, BISSELL Pet Foundation® has touched the lives of over 664,000 pets across the U.S., Canada, and Europe.
In the words of Cathy Bissell, "Everyone should experience the love of a shelter pet and see how they can change your life." And we couldn't agree more.